- Inc Magazine
David is widely seen as the guru of the consumer and retail startup movement and at Idea Farm Ventures backs consumer and retail innovators. As an Ivy League professor, he created the first digital marketing and ecommerce courses at Wharton and helped and invested in ecommerce pioneers now worth billions.
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David presents his practical applied frameworks and original research at leading companies and universities around the world.
An investor, educator, and research scholar, David shares best practices developed over two decades. Previously, he backed, helped and wrote about iconic companies like Bonobos, Diapers.com, Jet.com, Cotopaxi, Harry's, and Warby Parker, among many others.
Book: Why Location is (Still) Everything and What it Means for the Future of Business
Anchored by the GRAVITY framework, “Location” is an in-depth look at why offline the offline world influences how we search, shop, and sell online. David’s practical, research-based book gives entrepreneurs, executives, investors, and students invaluable lessons for winning in the digital economy.
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Prior to co-founding Idea Farm Ventures, David was an early investor in several iconic ecommerce and direct-to-consumer brands, including:
David has served as an expert witness in matters of consumer choice in market contexts, including ecommerce, mobile technology, social networks, retailing, and digital products. Firms worked with include:
